Thus, there are hair salons that have well designed waiting areas often with magazines and plush sofas for patrons to read and relax while they await their turn.
People are a defining factor in a service delivery process, since a service is inseparable from the person providing it. Since service delivery is concurrent with its production and cannot be stored or transported, the location of the service product assumes importance.
Thus, a fine dine restaurant is better located in a busy, upscale market as against on the outskirts of a city. Thus a restaurant not only has to charge for the cost of the food served but also has to calculate a price for the ambience provided. Service providers have to give special thought to where the service would be provided.
Thus, a restaurant is known as much for its food as for the service provided by its staff. Consequently, customer service training for staff has become a top priority for many organizations today. This is crucial in attracting customers in a segment where the services providers have nearly identical offerings.
Similarly, a holiday resort is better situated in the countryside away from the rush and noise of a city. However, given the unique nature of services, the implications of these are slightly different in case of services.
The final price for the service is then arrived at by including a mark up for an adequate profit margin. The process of service delivery is crucial since it ensures that the same standard of service is repeatedly delivered to the customers.
The same is true of banks and department stores. While the latter can be priced easily by taking into account the raw material costs, in case of services attendant costs - such as labor and overhead costs - also need to be factored in.
Hence particular care has to be taken in designing the service offering.
Thus, service providers offering identical services such as airlines or banks and insurance companies invest heavily in advertising their services. Since a service offering can be easily replicated promotion becomes crucial in differentiating a service offering in the mind of the consumer.
Moreover, its production and consumption are inseparable. Therefore, most companies have a service blue print which provides the details of the service delivery process, often going down to even defining the service script and the greeting phrases to be used by the service staff.
Since services are intangible in nature most service providers strive to incorporate certain tangible elements into their offering to enhance customer experience.
Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible and unique experience to their guests. We now look at the 3 new elements of the services marketing mix - people, process and physical evidence - which are unique to the marketing of services.
Pricing of services is tougher than pricing of goods.
Hence, there is scope for customizing the offering as per customer requirements and the actual customer encounter therefore assumes particular significance.7 P’S of Hotel Industary - authorSTREAM Presentation. The service marketing mix is also known as an extended marketing mix and is an integral part of a service blueprint design.
This marketing mix has 7ps of marketing and the three extra Ps are people, process and physical evidence. Marketing mix of Services is used by most service businesses. 8 P's of Service Marketing On Taj hotel it's help full to know the 8 P of hotel taj @ Mumbai.
nship management and to explore 7Ps of service marketing with respect to Taj Pal ace Hotel, New Delhi. As Taj Palace provides a range of services, the focus area.
7 p's of servicesector with respect to hotel industry. Uploaded by steffibiswas Rating and Stats. (17) Document Actions. SERVICE SECTOR MANAGEMENT. HOTEL INDUSTRY 1 DEFINITION HOTEL MARKETING IN INDIAN ENVIRONMENT5/5(17).
7Ps Of Hotel Industry Social Service Projects Travel Assistants Hotel Directories Customers Place Strategic Location Metropolitan City Business Hubs Tourist Place Heritage Area Physical Evidence Hotel Lobby Phone Nice Music Restaurants Before & After Sale Services People.Download